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CAM Week

Promotion of personal autonomy.
in older people. Obra Social.

With 60, 70, 80 and as kids.
For + info, read the briefing

  • 80 x 60 mupi Personal Autonomy project image

    80 x 60 mupi Personal Autonomy project | www.obrasocial.cam.es
    Displayed in the marquee for Cam Obra Social (proposal) || juanjook.com | Alicante | 2010 || Tools: Illustrator   + info

  • A3 poster project personal autonomy image

    A3 poster project personal autonomy | www.obrasocial.cam.es
    Conceptualization for Obra Social Cam (proposal) || juanjook.com | Alicante | 2010 || Tools: Illustrator   + info

  • A4 Sheets Obra Social Cam image

    A4 Sheets Obra Social Cam | www.obrasocial.cam.es
    Adaptation for Obra Social Cam (proposal) || juanjook.com | Alicante | 2010 || Tools: Illustrator   + info

CAM Week Obra Social pieces

Promoting personal autonomy in elderly people / Alicante

Advertising creativity and campaign for Obra Social CAM / 2010
Active people with initiative, wanting to become useful to themselves and to society. For that purpose an integral project of communication is conceived and awareness chart, so that elderly audience feel identified with the activities carried out by social educators and health professionals, in order to improve their life, healthy lifestyle, diet and exercise patterns. Increasing personal autonomy and every day to be better in social relations. Banners, brochures and informative leaflets, panels, mupis, fact sheets and a set of graphic pieces dominated by the sympathetic figure, constitute the hood Assembly. One, two, three,...! Up!.

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